In A Word (or Two)

Bits and Tips about writing in general, especially writing for the internet.

Thursday, May 11, 2006

On Semantics

When working online, sometimes success depends on being able to read "between the lines" as the saying goes.

In fact, online marketing has developed its rather poor reputation because of some slick advertising that deliberately allows the reader to become confused. A case in point is the classic: "Join Now and Start Earning Your Income Online." My, but that's misleading. Because, what it appears to say is that, by joining now, you'll begin to RECEIVE an income today. But what it really says is, "join now and start the long, slow process of building up an online business."

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